Asset Support Activities Metrics Hierarchy
Links asset availability to the £ cost of the support activities behind it, to give ROI. Developed for Defence equipment, it works across any asset or domain.
Through-life support improvement
More availability for every pound spent on support.
We take a systems view of through-life support: who does what, when, at what cost and with what return. Then we help you put your effort where it gives the biggest gain in asset availability.
- Availability linked to £ cost
- ROI-ranked priorities
- Academic rigour applied in practice
What we do
ASAMH
SOM
ROI
Suppliers
Support improvement you can measure
Most organisations know their support costs. Far fewer can say which support activities buy them the most availability. Our methods make that link visible, so improvement money goes where the return is highest.
Support activitieswho does what, when
£ costof each activity
Availability daysthe return
Support Options Matrix
A structured way to set out and compare the options for how assets are supported, so decisions rest on evidence, not habit.
ROI-ranked improvement priorities
A clear, ranked list of improvements, showing what each one costs, what it gives back and what can be afforded now.
Supplier capability improvement
Practical plans to raise the capability of the contractors and suppliers your support depends on, prioritised and costed.
- Works across sectors, including:
- Defence
- Rail
- Manufacturing
- Automotive
- Oil, gas & energy
- Utilities
- Medical
- Health & social care
- Facilities & field services
- Not-for-profit
How we work
From a systems view to measurable results
A straightforward sequence, scaled to the size of your organisation and the question you need answered.
- MapSet out the support system and the activities that keep your assets available.
- MeasureLink each activity to its £ cost and to the availability it delivers.
- PrioritiseRank the improvement options by return on investment.
- ImproveDeliver the changes and log the benefits, so the return is clear.
About
Keith Rushton CMC FIC
Keith founded Keith Rushton Consulting in 2024, after leaving the Ministry of Defence in August 2024.
At the MOD he led ESCIT, the MOD's internal Equipment Support Continuous Improvement Team and its "Premier Practice" consultancy. There he created the ESAMH for Defence equipment. That thinking is now the ASAMH, the Asset Support Activities Metrics Hierarchy: the method at the heart of KRC's approach to linking support cost to availability, for any kind of asset.
ESCIT's motto, and still ours: "academic rigour applied in practice".
KRC now brings the same approach to other domains and markets, from energy, automotive and rail to people-focused services and not-for-profit organisations: wherever assets, whether equipment, infrastructure, facilities or people-based services, have to be available and support has to be paid for.
- CMCCertified Management Consultant
- FICFellow of the Institute of Consulting
- ESCITLed the MOD's internal "Premier Practice" consultancy
- ASAMHCreator of the method
Our first project
CampusConsult
You need experience to get a job;you need a job to get experience.
CampusConsult breaks that loop. Postgraduate students take on paid, real-world assignments for businesses, guided by KRC's support-improvement method.
- Paid assignments on improvements businesses genuinely need
- Every assignment targets something measurable, such as availability, downtime or support cost
- Benefits are logged, so the return is clear
Meet us at Advanced Engineering, NEC
4–5 November 2026, NEC Birmingham. Come and talk about support improvement or CampusConsult.
Contact
Let's talk
Whether you have a specific support problem or just want to know more, get in touch.